List Your Kihei Home With Concierge Marketing

Thinking about selling in Kihei but not sure how to stand out to off‑island and local buyers alike? You are not alone. With many shoppers beginning online and a strong share exploring second‑home and vacation‑rental options, your property needs a marketing plan that is detailed, coordinated, and built for reach. In this guide, you will see how a concierge listing approach prepares your home, creates cinematic media, activates global luxury distribution, and targets mainland buyer pools with clear reporting every step of the way. Let’s dive in.

Why concierge marketing in Kihei

Kihei’s coastal setting, mix of condos and single‑family homes, and steady demand from second‑home and investment buyers call for more than a basic MLS entry. You want preparation that removes objections, visuals that highlight outdoor living and views, and distribution that reaches qualified buyers on and off island. Concierge marketing brings these pieces together in a single, coordinated plan.

Pre‑listing prep that shows value

• Conduct a guided walk‑through to prioritize repairs, touch‑ups, and maintenance.
• Declutter and deep clean for a fresh, vacation‑ready feel.
• Boost curb appeal with landscaping, exterior paint, and hardware updates.
• Confirm HOA rules, permits, and any rental or occupancy details before launch.

Coastal homes age faster, and small fixes can reduce buyer hesitation. Documenting the work with receipts and before‑and‑after photos helps support your pricing story and keeps negotiations on track.

Premium staging that sells the lifestyle

• Use professional staging to optimize layout, flow, and scale.
• Style lanais and patios to show outdoor living as real square footage.
• Apply weather‑smart materials and accessories that feel natural in South Maui.
• Align with condo and HOA rules for access and any common‑area touches.

Industry surveys consistently show that staging helps buyers visualize a property and can reduce time on market. In Kihei, thoughtful outdoor staging and view framing can be as important as interiors.

Cinematic media that stops the scroll

• Professional still photography, including twilight images that glow online.
• 3D tours and floor plans that simplify remote shopping.
• Aerial drone photos and video for shoreline context, used within legal and HOA guidelines.
• A 30–90 second cinematic video that highlights location, outdoor living, and ease of access.
• A dedicated property website and polished brochures for in‑person showings.

High‑quality visuals are your first showing. For off‑island buyers, 3D tours, floor plans, and drone context reduce friction and create confidence to request showings or write offers.

Global luxury distribution with local execution

• Leverage Coldwell Banker Global Luxury for curated exposure to high‑net‑worth and second‑home audiences.
• Syndicate to the local MLS, activate agent‑to‑agent networking, and host broker opens.
• Run targeted social ads and email campaigns through established networks.
• Share with partner and mainland offices to reach relocation and second‑home segments.

This expanded reach is especially helpful for premium or unique properties where buyer pools are broader than the island alone.

Targeted mainland outreach that reaches real buyers

• Focus on key feeder markets, including the West Coast and major metros known for Hawaii interest.
• Use geo‑targeted digital ads across social and video platforms, aligned to travel and second‑home interests.
• Send email spotlights through national broker and relocation databases.
• Coordinate select broker events with mainland offices to generate warm referrals.

Tracking lead origin, showings from mainland agents, and traffic spikes after campaigns keeps your strategy focused on what works.

Coordination and reporting you can trust

• Receive weekly updates during the active campaign.
• See showing counts, feedback summaries, and offer activity in one view.
• Review web and ad metrics, including page views, video engagement, and lead sources.
• Adjust pricing or marketing based on real data and local benchmarks.

You should always know what your marketing is doing, where buyers are coming from, and what is next.

A simple, proven timeline

• Day 0: Strategy session, listing agreement, HOA and permit review.
• Days 1–7: Repairs, decluttering, cleaning, and staging plan; confirm HOA approvals for media and access.
• Days 8–10: Staging install and media production, including photos, video, 3D, and drone as permitted.
• Day 11: Final check, property website live, MLS launch, and partner syndication.
• Weeks 1–4: Active marketing across social ads, email to networks, broker outreach, open houses, and targeted mainland campaigns.
• Week 4+: Review results and refine. Continue reporting through contract and closing.

Adjustments depend on scope of prep, staging availability, and property type. For select luxury listings, pre‑marketing to networks before MLS launch can build early momentum.

What you get in writing

Clear proof points help you measure success and support your negotiation position.

• Days on market compared to the local average for your property type.
• List price to sale price comparison once sold.
• Showings and qualified buyer interactions in the first 2–4 weeks.
• Lead origin counts, including national and global distribution impact and mainland outreach results.
• Digital performance: property page views, unique visitors, video views and completion rates, and time on page.
• Distribution reach summaries, such as the number of offices and regions where your listing circulated.

A simple case study format

• Challenge: Outline condition, timing, or positioning hurdles.
• Actions: List prep, staging, media, and distribution taken.
• Timeline: Show dates from consultation to go‑live to offer.
• Results: Present days on market, pricing outcome, offers received, and buyer origin.
• Proof: Include before‑and‑after photos and selected analytics screenshots.

Always secure seller permission before sharing identifying details. Anonymized summaries work well when discretion is important.

Legal and practical essentials in Kihei

• Short‑term rental rules: Many Kihei properties relate to vacation use. Disclose status and verify what is permitted by Maui County and your HOA. Regulations can vary by building and zone.
• HOA, permits, and insurance: Confirm access rules for showings and staging. Disclose known coastal, flood, or salt‑air maintenance issues using standard forms.
• Drones: Use FAA‑compliant operators. For condos, get HOA permission and avoid filming neighboring private spaces without consent.
• Cultural and environmental sensitivity: Market beaches and nearby places with respect. Do not imply exclusive access or use of protected areas.

Your listing should be presented accurately and responsibly. Avoid guarantees about price or time to sell, and rely on current data and documented results.

How the concierge plan comes together with Stacy

You get a boutique, high‑touch process led by a South Maui advisor with 34+ years on island and the distribution power of Coldwell Banker Global Luxury. Your plan is tailored to your property type, whether it is a resort‑area condo, a single‑family home, or a unique estate. Every step, from vendor coordination to escrow, is handled with clear communication, local expertise, and professional polish.

• Hands‑on preparation and vendor management so you do not have to coordinate every detail.
• Staging and cinematic media designed for Kihei’s light, views, and outdoor living.
• Global and mainland reach paired with local agent‑to‑agent relationships.
• Weekly reporting and next‑step recommendations so you can make informed decisions.

Ready to position your property for the right buyers and a smooth sale? Connect with Stacy Levin to start your concierge listing plan.

FAQs

What is concierge listing for Kihei sellers?

• It is an end‑to‑end plan that covers prep, premium staging, cinematic media, luxury distribution, targeted mainland outreach, and weekly reporting tailored to Kihei properties.

How long does the concierge timeline usually take?

• Most listings move from consultation to live within about two weeks, depending on repairs and staging; luxury listings may add a brief pre‑marketing period before MLS launch.

Do I need staging if my condo is a vacation rental?

• Yes, strategic staging helps buyers visualize function and flow, especially on lanais and patios; it can reduce objections and make your photos and video stand out online.

How do you reach mainland buyers for Kihei homes and condos?

• Through geo‑targeted digital ads, email campaigns across national networks, agent‑to‑agent outreach with mainland offices, and curated exposure via Global Luxury channels.

Are drones allowed when marketing my Kihei property?

• Yes, when flown by FAA‑compliant operators with proper permissions; condos often require HOA approval and care to avoid filming private spaces.

What reports will I receive during the campaign?

• Weekly summaries of showings, buyer feedback, web and video metrics, lead sources by market, and clear recommendations for next steps.

How are short‑term rental details handled in the listing?

• You will confirm current permitted use with Maui County rules and your HOA, then disclose status clearly so buyers understand what is allowed and what is not.